About Us

 Natural Paw started with a simple premise: creating a better cat litter — it just so happens that it is a naturally sustainable alternative to clay litter.  We focused on three areas and expanded from there:

During our 12 month journey developing a litter with superior clumping, odor control and dust control, Natural Paw has the added benefit of:

Flushable 

Check out our YouTube video detailing how easily Natural Paw litter breaks down in water, making it easily flushable and septic safe.

Safe

All natural plant based ingredients combined with the dust-free benefit is a great option for cats and humans with allergies. Additionally, cat feces can carry a dangerous parasite that can cause toxoplasmosis that can be transmitted through dust particles found in clay litter. Natural Paw's dust-free option helps keep you and your pet safe.

Biodegradable

Naturally breaks down and can even compost!

Lightweight

Feather light litter pellets, no more lugging heavy litter!

Natural Paw is a local family run veteran owned business based in Richmond, Virginia. While much attention has been given to emotional support dogs, Ed the 22 pound tabby cat provided an incredible bond to help our owner through his time in the military. Cats are common family pets and companions in the military due to sporadic and often long deployments. Our owner took care of many cats for up to a year while their owners were overseas. We know what it means to serve and now we are here to serve you! Please refer to our coupon page to learn more about special coupons for active duty and military veterans.