Natural Paw provides a natural and sustainable Tofu Cat Litter to enhance your pet(s) experience.

Natural Paw started with a simple premise: creating a better cat litter— it just so happens that it is a naturally sustainable alternative to clay litter.  Natural Paw is a local family run veteran owned business based in Richmond, Virginia. While much attention has been given to emotional support dogs, Ed the 22 pound tabby cat provided an incredible bond to help our owner through his time in the military. Cats are common family pets and companions in the military due to sporadic and often long deployments. Our owner took care of many cats for up to a year while their owners were overseas. We know what it means to serve and now we are here to serve you! Please refer to our coupon page to learn more about special coupons for active duty and military veterans.

Natural Paw

Natural Paw Mission

Natural Paw designs and markets the best pet products in the world in order to strengthen the bond between the pet’s family and the pet. 

Natural Paw Vision

Natural Paw strives to serve at least 100,000 pet parents in the U.S. with superior products that measurably improve the lives of both the pet family and the pet. 

Natural Paw

creating a better cat litter 

We focused on three areas and expanded from there. During our 12 month journey developing a litter with superior clumping, odor control and dust control, Natural Paw has the added benefit of:



Safe & Lightweight